What Is Landing Page?
In Digital Marketing, the landing page is a distinct web page that is made especially for marketing or advertising promoting. Visitor or traffic (those who visit the website are called visitors / traffic) can come to your landing page from different mediums, such as: Facebook, landing page is encouraged to take an action on any topic. For example: filing a form, selling a product, etc.
How works Landing Page ?
First, the visitor or traffic (target audience) from various sources (by clicking on Facebook Ads) is coming to my landing page. Details about my product or service in the landing page (Powerful Hook (Headline), my product or Service will eliminate the problems of the book, the benefits of the product, features, the previous customer reviews, the product of the product, the product, etc.).
Now with the script (content) of the landing page you can convince your audience then he will buy your product / course in the final. Or if you put a signup form to provide a free training / PDF, etc.
he will sign up with his name, email, phone number. Do you think two minutes? How many places have happened to you before?
Do you understand then? They all used the landing page, you excluded the action on that landing page. You took the pdf from me that you took this PDF from me, but when you came to my landing page you gave your name, email, phone number. The One thing to keep in mind – this is not a Facebook page, the landing page is a page on the website where you will sell a specific product.
Let’s go ahead, the tension needs to take more in front
Now the question may come to your mind, what is the benefit of the landing page? If I run an ad it’s only on direct messenger. Your question is correct. You need to take a deeper look and think about what happens when a visitor clicks through to the landing page.
In the words of the last picture, he is selling “Shopify Theme Templates” for kids. When someone sees the ad and clicks on “Order Now” they will be taken to the landing page – see all the images above.
At the beginning of the landing page there is the headline, video, ordering button (it is called CTA – Call To Action button).
Read the following texts, do you understand something? How shopify theme will be useful, what you get with shopify theme, how to use, price, offer, order form etc. if you want to order. You can add more things here as needed like feedback from your previous customers, about yourself etc.
Now think, if you take a customer to Messenger, you can present these things in front of the customer like a landing page? Coming to the landing page, the customer will be more interested in ordering after seeing, reading, and understanding these things, or will they be more interested in the messenger?
Already got the answer, the probability of ordering will definitely increase after landing page and that’s why product sales are higher on landing page than message ad.
What is domain ?
Let’s have a light idea about them. Simply put, the domain is the address or link of your website. For example: Facebook domain is: facebook.com my Foysal Jaman domain is: foysaljaman.com. These domains is website links or addresses but we write in our browser and visit that website. So, since the landing page also has such a link and it must belong to your domain. That means we need a domain.
What is hosting?
Now let’s come to hosting. Simply put, hosting is a virtual storage, where all the files of our website are stored. That is, all the images, texts, data etc. that are on our website are stored in the hosting. Hosting is also called web hosting, hosting server, web hosting server etc.
Domain and hosting are both required to create a website. It doesn’t have to be either
Now it is said that the landing page you will create is a website. Landing page website in a word. You don’t need to have a website to create a landing page website. But keep in mind, we need domain-hosting.
If you have bought it before, you don’t need to buy it again. But if not bought, then buy. And the buying process is very easy you can buy it yourself very easily.
And yes if you place a custom order you can see everything on your website’s dashboard panel, so no worries about that.
If previously purchased domain-hosting, no need to purchase again. You can buy domain hosting yourself. To start with, you can buy domain and hosting for $25-$30 dollar. Domain and hosting have to be renewed every year. You can buy Buy NameCheap Domain & Hosting: You can get some bonus by buying from here
Q: Do I need to buy separate domain hosting for each landing page design?
Answer: No, you can create multiple landing pages within one domain-hosting
Q: How many landing pages can I design on one domain-hosting?
Answer: You can design multiple landing pages, as long as your hosting space and file limits are not exceeded
Q: If I order on the landing page, where can I get the customer data?
Answer: When you create a landing page you will get an admin dashboard. You can see all the customer information there.
