Fosters Familiarity and Trust: It’s like meeting someone new; you want to know their story. Similarly, visitors to your website want to understand who you are and if they can trust you to meet their needs.
Clarifies Options for Visitors: It helps visitors quickly understand what you offer and if it aligns with what they’re looking for, based on your company’s values and mission.
Humanizes Your Business: By sharing about the team and the company’s journey, it puts a face to the name, making your business more relatable and approachable.
SEO Benefits: A well-crafted About page can help with your site’s search performance by reinforcing internal linking and feeding into Google’s E-E-A-T principles, which inform how trustworthy your site appears.
